This Blog is about Dove and all of their campaigns for the freedom of women. Dove started in the summer of 2005. Dove is a division of Unilever Corporation. It launched its campaign for real beauty in the UK; eventually moving all over the world. It started off to promote skin care products and it has now expanded to public services ads and promotions that ask the question, what constitutes real beauty?
There are 6 women used as models for the Dove campaign but these women are unlike the normal models seen in advertisements. They have dress sizes ranging from 6 to 14 and have different body types from each other. Some bare tattoos and some of larger thighs then others.
Some of the advertisements include these women displayed on billboards with questions referring to particular characteristics. One features a 95-year-old woman with two words printed underneath, “Wrinkled or wonderful?”
Doves campaign came out of an extensive research made up of 3,200 women in Argentina, Brazil, Canada, France, Italy, Japan, the Netherlands, Portugal, Britain, and the United States. The goal was to reach women with “real” curves but Dove did the research to make sure that’s what women would want.
Some people believe that Dove is using women’s insecurities to sell their products. Dove is selling a skin-firming product. The women advertising these products are not perfectly skinny and come with flaws but are still labeled beautiful. The controversy seen by some: by Dove selling a product like this it is allowing insecure women to think that they can gain even more beauty by a skin firming cream.
So the question is what constitutes real beauty?
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