More thoughts on the Dove Campaign...(read the blog below first)

Dove definitely deserves credit on authenticity in this campaign because of the women that they model and the hair that they model. They are showing women that don’t have perfect bodies and whether it’s to sell a product or not they are also going a lot further with this campaign. Online they have ways to reach out to women that have low self-esteem. They have different women’s self esteem funds. So yes they are trying to sell a product because that is the kind of business that Dove is but I do not believe that are presenting any false advertisements. They are not showing off flawless women using creams obviously made for women with blemishes. So as far as credibility goes towards authenticity they deserve a lot.

The role that stereotyping plays in the Dove campaign is kind of an opposite. Instead of stereotyping women I feel as though they are stereotyping how every other competitor advertises their product. By that I mean that they use women of every sizes, being the first to do so, stereotyping how no one else does that. Also it is stereotyping that all women are without imperfections but are beautiful any way.

The use of this stereotype is most definitely different from any other ads advertising traditional models. The way they are advertising their product is ethical and its more ethical then how others choose to advertise their products. They are using real situations, real women, and real life to not just sell a product but to initially start a movement. There is nothing unethical about that.

I believe that the products advertised has every thing to do with how women view themselves. The world today is filled with media and advertisements of women who are sizes ones and flawless while the average women is a size 12 and suffers from adult acne. Even in stores they will have pictures up of cute little women wearing the clothes sold in the store while sizes 10 and up are almost impossible to find. Most of the time stores only sell smaller sizes so that their clothes look better on girls that can advertise them better.


http://www.dietbites.com/size-average-woman.html